Reddit CPM Strategy: Balancing Reach, Niche, and Cost-Effectiveness

Reddit employs a low-to-mid priced, auction-based CPM strategy to monetize its high-intent niche communities. By deliberately undercutting the CPMs of major competitors like Meta and Google, Reddit attracts advertisers seeking cost-effective reach and awareness. The strategy leverages price differentiation across placements, formats, and targeting to balance broad reach with highly valuable, precise community engagement.